Wiltshire recorded one the biggest rises in road casualties in the South West last year.
The number of people killed or seriously injured rose from 123 in 2024 to 164 in 2025, a 33.3 per cent increase, according to new analysis by road safety charity Brake.
The charity is highlighting the data as part of Road Safety Week, which runs nationally from November 15 to 21.
Ross Moorlock, chief executive of Brake, said: "Road safety should not be a political battleground or a debate that pits different road users against one another.
"Whoever we are and however we travel – whether we walk, wheel, ride or drive – we all have a role to play in keeping roads safe.
"But we must also recognise that those with the greatest potential to cause harm carry the greatest responsibility for protecting others."
Pedestrians, cyclists and motorcyclists accounted for 55 per cent of deaths and serious injuries in the UK in 2025.
Devon saw the largest decrease in casualties, falling by 20.6 per cent from 316 to 251.
Brake’s UK-wide research found that 32 per cent of people know someone who has been involved in a crash where a pedestrian, cyclist or motorcyclist was killed or seriously injured.
The charity also reported that 85 per cent of respondents worry that a loved one could be involved in a crash.
The 2026 theme for Road Safety Week is Safe People on the Move, emphasising that everyone has a responsibility to help keep roads safe, regardless of how they travel.
‘Safe people’ is one of the five pillars of the Safe System approach, which also includes safe roads, vehicles, speeds and post-crash care.
Mr Moorlock said the focus should be on evidence-based solutions.
He said: "Rather than political point-scoring or divisive narratives about a 'war on motorists', the focus should be on following the evidence to address an important public health issue and prevent the devastating deaths and serious injuries that continue to happen on our roads every day."
People across the UK are taking part in Road Safety Week through conversations, activities and public events.
Brake has provided a free action pack with resources for individuals, schools and organisations.
The pack includes information, social media content and activities to help promote road safety in communities and workplaces.
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