A SMALL digital marketing firm has joined hands with a former CEO and entrepreneur of one of the most successful telecommunications companies in Swindon.

Smarter Media, based in Crowood House, Swindon, which specialises in search engine optimisation campaigns and social and media marketing, has teamed up with James Phipps who has become non-executive chairman.

James left Excalibur in 2018 after overseeing the buyout of seven smaller firms and taking the company pre-tax profits to £1.5m.

"I’m thrilled with the growth we’ve had with Smarter Media,” said the fledgling firm's owner Karl paul. “However I recognise that in order to grow even further we need to learn from those who have been there, seen it and done it!

"I’ve known James for some time and was delighted when he agreed to support us to develop even further.”

Swindon-born James, who is the chairman and former chief executive of Excalibur Communications, said he was excited to join the company.

“I have known Karl for many years through his support of various charities and community projects I am involved in. I’ve also been a customer of his previously," he said.

“The digital marketing industry can be, frankly, full of smoke and mirrors and this company offers a high quality, transparent and meaningful service to its clients," he added.

“As a businessman myself I know companies need help digitally but it’s very hard to find people to trust.

“Helping Smarter Media to grow and build on their strong reputation is highly satisfying for me.”

Karl hopes to grow the team in 2019, as well as continue to support local charities, such as the homeless organisation Threshold Housing Link.

“This is going to be a year of growth for us and one where we will set goals in business and in supporting the Swindon community," he said.