POSTMAN Clive Loveday is taking his crusade to warn youngsters about alcohol abuse to the rest of the country.

The 50-year-old, who lost his only son to binge drinking in 2005, is set to be on ITV1 show Tonight with Trevor McDonald with a possible 5m viewers.

The TV crew will accompany the father-of-three when he delivers a grim warning to Swindon College tomorrow in his 15th talk on the dangers of excess drinking.

He said: "It's amazing that so many people will be watching the programme.

"I hope it will educate many people on the problem of alcohol abuse."

His son Matthew died on New Year's Eve after drinking spirits at a party during a game.

Clive's campaign against binge drinking helps him cope with the loss of the 19-year-old.

Mr Loveday said: "I'll carry on doing it. I do it in Matt-hew's memory. It's all I can offer him now. It keeps his memory alive.

"It helps me cope as I'm doing something positive."

And his words of caution are getting through as youngsters consistently say they appreciate his advice when filling in feedback forms after the talks.

"I tell them what happened to Matthew and it shocks them," he said.

"Nine out of 10 say they've learned a hell of a lot.

"The response has been fantastic. They act with respect and listen and learn.

"My message is I lost my son and I don't want it to happen to another family."

Clive, of Old Town, will talk to about 20 students at 1pm at Swindon College's North Star campus telling them of the dangers.

He has already delivered talks at Commonweal and Churchfields schools.

He wants youngsters to take basic steps to stop them going over the limit such as eating before they drink and having water.

"They are only young," he said. "They don't know the dangers. It is considered the in thing to do and they are often under peer pressure.

"Simple measures like eating before you drink soaks up the alcohol."

Clive's employer, the Royal Mail, applauded his work by naming him Community Postman of the Year in March.

TV presenter Lorraine Kelly presented Clive with the award.

"It really surprised me," he said. "It's nice to have the support of my employer and it encourages me to carry on."

And the Royal Mail is not the only supporter of Clive's message.

He said: "People come up to me on the street and say make sure you keep it going'."

He was also highly commended for the Adver and Swindon Council's Comm-unity Champion award last week.