TASTE it, breathe it and learn all about it – chocolate takes a whole new dimension at Cadbury World.

The vision for the family attraction was to create an entertaining alternative to the Bournville factory tour while staying faithful to the “Cadbury means chocolate, means fun” motto.

Cadbury World is divided into 14 distinct zones, each dedicated to a unique aspect of the history of cocoa and chocolate, the origins of the Cadbury business and its popular brands.

First up is the main exhibition where the story of cocoa begins.

Visitors find themselves in Aztec jungle before moving on to the Journey to Europe space, describing the way that the taste for cocoa and chocolate eventually made its way to high society in England in Cromwellian times.

They then make their way to the Bull Street Zone, covering regency London and the earliest days of John Cadbury’s business in Birmingham in the 1820s in Victorian Birmingham.

Make sure not to miss the multi-sensory Making Chocolate followed by the popular Manufacturing Zone. Upstairs the visitors stop off for their first souvenir photograph opportunity next to an over-sized version of the Cadbury World Chucklebean mascot before moving through a time tunnel created to commemorate the 100 years of Cadbury Dairy Milk.

Next stop is the Packaging Plant Zone, where families get to see a snapshot of the real Bournville factory in operation.

No tour would be complete without The Bournville Experience Zone which presents the creation of Bournville village through a series of models, videos and memorabilia including John Cadbury’s original pestle and mortar used in his shop to prepare cocoa-based concoctions in the early 19th century.

MARION SAUVEBOIS

Cadbury World is open every day between 10am and 3pm during the week and 10am to 4pm at the weekend. Opening times can vary throughout the year. Tickets cost £15.95 for adults, £11.70 for children (aged 4 to 15 years). Children under 4 go free.

Family tickets for 2 adults and 2 children cost £48.

They are £57.25 for 2 adults & 3 children.

For more details or to book go to www.cadburyworld.co.uk or call 0844 880 7667.