Multi-million pound sale offers shop and new homes for Wichelstow in Swindon

Artist’s impressions of the district centre plan and extended and upgraded canal

DELIVERED Coun Dale Heenan at the site on the junction of Foxham Way and Mill Lane, Wichelstowe Picture: DAVE COX

First published in News by

WAITROSE is set to sign a multi-million pound deal to deliver the planned Wichelstowe District Centre and kick-start the next phase of home-building.

The 3.5-hectare district centre site, in what will be Middle Wichel, is at fields off Peglars Way and Foxham Way.

But there is outline permission for the site, which includes a convenience store of up to 2,500 square metres net floor space and a car park with 250 spaces.

Swindon Council is to enter into an agreement, subject to planning consent and a sale price being established, to sell the site to a major supermarket, known by the Adver to be Waitrose, which would then develop the canal-front district centre, with its shop as the anchor store.

The authority would use the cash to progress infrastructure works, including associated ecological clearance works, which will help enable the early delivery of the supermarket, unlock immediate housing development for the first 200 homes in Middle Wichel and bring forward the district centre.

Coun Dale Heenan, cabinet member for strategic planning and sustainability, said he hoped the deal would be completed by the end of the month.

The name of the chain would then be announced, and subject to planning approval, work could begin in the summer, with the aim of the store opening by the end of the year.

He said that there were some supermarket chains conspicuous by their absence in Swindon and the deal would mean Swindon-based shoppers of the chain would not have to travel to branches in surrounding towns. The nearest Waitrose stores are in Marlborough and Cirencester.

He said the sale was also key to deliver the key phase of Wichelstowe, which overall has outline planning consent for between 3,800 and 4,500 homes, 12.6 hectares of employment or commercial uses and other retail, mixed use and community uses.

“The idea is that it’s the council’s land that we will sell to the supermarket, so it’s a capital receipt and it’s several million pounds,” he said. “That will then be used to improve the roads and access to other parts of Wichelstowe so we can start building out another 200 houses.

“This deal is the lynch-pin to enable the next phase of Wichelstowe. At the end of the day, it always comes down to money and this is a significant deal. And it makes it more attractive to live in Wichelstowe, but no doubt residents across the town will be using this district centre.”

Coun Garry Perkins, cabinet member for regeneration, said: “The fact the supermarket and the district centre is going forward and there’s investment going into that proves we’re on the right track, even though it has been a little while coming.

“It’s for the whole of Swindon, it’s not just for Wichelstowe. And they obviously see the future of Swindon and they’re willing to invest in it. With the development of Swindon and Muse [town centre plan] and everything else, they can see their customers will be in Swindon.”

Comments (12)

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5:49pm Fri 11 Jan 13

Oldtownmum says...

Waitrose in swindon would be another fantastic lift. I do travel to Marlborough occasionally to shop there but one in Swindon would be perfect. We really need to raise to profile of Swindon and more upmarket stores is the only way
Waitrose in swindon would be another fantastic lift. I do travel to Marlborough occasionally to shop there but one in Swindon would be perfect. We really need to raise to profile of Swindon and more upmarket stores is the only way Oldtownmum
  • Score: 0

6:23pm Fri 11 Jan 13

Tim Newroman says...

The best news I've read in a while. Let's just hope it actually happens, and that construction doesn't take 2 years.
The best news I've read in a while. Let's just hope it actually happens, and that construction doesn't take 2 years. Tim Newroman
  • Score: 0

11:58pm Fri 11 Jan 13

Noah's Ark says...

Yet more wasting of Council Tax payers money. If Swindon Borough Council had sold this site to Tesco, Sainsbury, Morrison, or Asda they would have recieved much more money for this site. These supermarkets tried to make offers to Swindon Borough Council and were frstly recieved by the Borough.

Do the Council really think a simple Waitrose selling their Basics brand only will make Wichelstowe go up market?
Yet more wasting of Council Tax payers money. If Swindon Borough Council had sold this site to Tesco, Sainsbury, Morrison, or Asda they would have recieved much more money for this site. These supermarkets tried to make offers to Swindon Borough Council and were frstly recieved by the Borough. Do the Council really think a simple Waitrose selling their Basics brand only will make Wichelstowe go up market? Noah's Ark
  • Score: 0

9:23am Sat 12 Jan 13

semitonic says...

Tim Newroman wrote:
The best news I've read in a while. Let's just hope it actually happens, and that construction doesn't take 2 years.
I expected you to be creaming in your pants over this news Oliver but really, it's just a shop, and an overrated one at that.
[quote][p][bold]Tim Newroman[/bold] wrote: The best news I've read in a while. Let's just hope it actually happens, and that construction doesn't take 2 years.[/p][/quote]I expected you to be creaming in your pants over this news Oliver but really, it's just a shop, and an overrated one at that. semitonic
  • Score: 0

9:24am Sat 12 Jan 13

Tim Newroman says...

The last very thing Swindon needs is more Asda and Morrisons stores.
The last very thing Swindon needs is more Asda and Morrisons stores. Tim Newroman
  • Score: 0

9:58am Sat 12 Jan 13

Oldtownmum says...

Tim Newroman wrote:
The last very thing Swindon needs is more Asda and Morrisons stores.
Absolutely! There are some people living in swindon who don't like the 'cheap and nasty' stores. I'm prepared to pay more for a nice shopping experience. Some people are so blooming negative. Swindon is finally getting a boost so hopefully in years to come it won't be a ridiculed town but some people would still rather keep it in it's dated state. Sad really.
[quote][p][bold]Tim Newroman[/bold] wrote: The last very thing Swindon needs is more Asda and Morrisons stores.[/p][/quote]Absolutely! There are some people living in swindon who don't like the 'cheap and nasty' stores. I'm prepared to pay more for a nice shopping experience. Some people are so blooming negative. Swindon is finally getting a boost so hopefully in years to come it won't be a ridiculed town but some people would still rather keep it in it's dated state. Sad really. Oldtownmum
  • Score: 0

11:18am Sat 12 Jan 13

Tim Newroman says...

semitonic wrote:
Tim Newroman wrote:
The best news I've read in a while. Let's just hope it actually happens, and that construction doesn't take 2 years.
I expected you to be creaming in your pants over this news Oliver but really, it's just a shop, and an overrated one at that.
Thanks for your response Janice.

You don't rate Waitrose? Fine, good to know, but even easier for you to prevent yourself raising your blood pressure over... don't go there.
[quote][p][bold]semitonic[/bold] wrote: [quote][p][bold]Tim Newroman[/bold] wrote: The best news I've read in a while. Let's just hope it actually happens, and that construction doesn't take 2 years.[/p][/quote]I expected you to be creaming in your pants over this news Oliver but really, it's just a shop, and an overrated one at that.[/p][/quote]Thanks for your response Janice. [p] You don't rate Waitrose? Fine, good to know, but even easier for you to prevent yourself raising your blood pressure over... don't go there. Tim Newroman
  • Score: 0

11:36am Sat 12 Jan 13

RichardR1 says...

Nothing wrong with Waitrose, if you can afford it. How many in that area can, have any private homes been sold yet.

How much did rate payers lose on the deal, because the Council were desperate to have Waitrose to improve the towns marketing potential, honesty please Dale.
Nothing wrong with Waitrose, if you can afford it. How many in that area can, have any private homes been sold yet. How much did rate payers lose on the deal, because the Council were desperate to have Waitrose to improve the towns marketing potential, honesty please Dale. RichardR1
  • Score: 0

3:53pm Sat 12 Jan 13

house on the hill says...

"""RichardR1 says...
11:36am Sat 12 Jan 13

Nothing wrong with Waitrose, if you can afford it. How many in that area can, have any private homes been sold yet.
""""
People do already travel from Swindon to waitrose in Ciren and Marlborough, so they will now have less distance to travel. I am sure there are plenty of Swindon residents who can afford Waitrose but like everything in life, its about choice after all more than a few people choose to spend well over £10 for 20 fags and a pint of beer, so it isnt just about what you earn its also about what you choose to spend that money on.
For me I have found Waitrose to sell good stuff, but like most I tend to shop around and buy a balance of quality and cost and stock up on "essentials" when they are on special. As far as I am concerend giving Swindon residents more choice has to be a good thing, so not sure why all the downer comments. If you dont like something then just dont go there, there is no need to slag something off because it doesnt fit in with your lifestyle, we are all free to make our own choices.
"""RichardR1 says... 11:36am Sat 12 Jan 13 Nothing wrong with Waitrose, if you can afford it. How many in that area can, have any private homes been sold yet. """" People do already travel from Swindon to waitrose in Ciren and Marlborough, so they will now have less distance to travel. I am sure there are plenty of Swindon residents who can afford Waitrose but like everything in life, its about choice after all more than a few people choose to spend well over £10 for 20 fags and a pint of beer, so it isnt just about what you earn its also about what you choose to spend that money on. For me I have found Waitrose to sell good stuff, but like most I tend to shop around and buy a balance of quality and cost and stock up on "essentials" when they are on special. As far as I am concerend giving Swindon residents more choice has to be a good thing, so not sure why all the downer comments. If you dont like something then just dont go there, there is no need to slag something off because it doesnt fit in with your lifestyle, we are all free to make our own choices. house on the hill
  • Score: 0

7:41pm Sun 13 Jan 13

Localboy86 says...

Oldtownmum wrote:
Tim Newroman wrote:
The last very thing Swindon needs is more Asda and Morrisons stores.
Absolutely! There are some people living in swindon who don't like the 'cheap and nasty' stores. I'm prepared to pay more for a nice shopping experience. Some people are so blooming negative. Swindon is finally getting a boost so hopefully in years to come it won't be a ridiculed town but some people would still rather keep it in it's dated state. Sad really.
All fur coat no knickers
[quote][p][bold]Oldtownmum[/bold] wrote: [quote][p][bold]Tim Newroman[/bold] wrote: The last very thing Swindon needs is more Asda and Morrisons stores.[/p][/quote]Absolutely! There are some people living in swindon who don't like the 'cheap and nasty' stores. I'm prepared to pay more for a nice shopping experience. Some people are so blooming negative. Swindon is finally getting a boost so hopefully in years to come it won't be a ridiculed town but some people would still rather keep it in it's dated state. Sad really.[/p][/quote]All fur coat no knickers Localboy86
  • Score: 0

3:20am Mon 14 Jan 13

greenpacer says...

Maybe an Iceland store could be built there too? They need somewhere other than just that tiny location in Havelock Square. And them with the big distribution centre near where I live. Farm foods have located a store here in Swindon. Are they to overtake Iceland in finding location No 2.? What next ? Is this going to be a town with huge district centres everywhere with no style in the way they are constructed ? I have'nt seen anything so far that has impressed me. And as for that Next Home store alongside John Lewis. What a daft place for two big stores. On the corner of a busy roundabout a major route into town and to the motorway !! It beggars belief and how many more car dealerships are to be built in West Swindon ? We have yet another one being built alongside Mead Way in front of the Shaw Forest spoiling the frontage there. Put one over in front of the Lawns estate ! This is a crazy town !!
Maybe an Iceland store could be built there too? They need somewhere other than just that tiny location in Havelock Square. And them with the big distribution centre near where I live. Farm foods have located a store here in Swindon. Are they to overtake Iceland in finding location No 2.? What next ? Is this going to be a town with huge district centres everywhere with no style in the way they are constructed ? I have'nt seen anything so far that has impressed me. And as for that Next Home store alongside John Lewis. What a daft place for two big stores. On the corner of a busy roundabout a major route into town and to the motorway !! It beggars belief and how many more car dealerships are to be built in West Swindon ? We have yet another one being built alongside Mead Way in front of the Shaw Forest spoiling the frontage there. Put one over in front of the Lawns estate ! This is a crazy town !! greenpacer
  • Score: 0

3:25am Mon 14 Jan 13

greenpacer says...

I would sooner shop in Cirencester or Marlborough just to look a better style of buldings.
I would sooner shop in Cirencester or Marlborough just to look a better style of buldings. greenpacer
  • Score: 0

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