Revamped store ready for battle

Pictured, left to right, are Andrew Bennett, Deputy Mayor, Linda Waldron, customer assistant dairy, Lesley Bayliss, community fundraiser and Paul Jones, communications manager

Pictured, left to right, are Andrew Bennett, Deputy Mayor, Linda Waldron, customer assistant dairy, Lesley Bayliss, community fundraiser and Paul Jones, communications manager

First published in News

GROWING competition in the supermarket sector across Swindon put the Tesco Extra superstore in Ocotal Way first in line for a programme of nationwide investment across the chain.

Supermarket groups have been targeting Swindon heavily in the past 12 months, with Waitrose opening up near Wichelstowe in April and Morrisons in Eldene last February.

Morrisons is also scheduled to open its Regent Circus superstore before Christmas and Aldi is also advancing with its plans for a new store in West Swindon.

The flagship Tesco store in Swindon was pumped up the list of those due for major renovation works in response to this mounting competition, according to personnel manager Campbell Hutchison.

Speaking at the official relaunch of the supermarket on Tuesday Mr Hutchison said: “We are one of the earlier stores to go through with that programme of investment.

“There’s new competition opening, but there’s also the fact the store needed it. 2008 was the last time it had any work done.”

The two major changes for the store have involved the installation of a coffee shop and restaurant, in the shape of Harris + Hoole and Giraffe respectively – both are companies which Tesco owns shares in.

Among the retail changes there has been a fresh pizza counter installed, food-to-go range made available, with existing departments benefitting from a new look.

Work began in May and lasted 14 weeks, when the store was fully opened again for business last Thursday.

There was disruption, as expected for customers, but sales were not hit as hard as first feared, according to Mr Hutchison.

“There was an upheaval in the store, but we minimised disruption for our colleagues and customers, and in fact the stats show our reconstruction team minimised the disruption,” he said.

“We would expect for people to stop coming through the front doors or go to our competitors and lost sales, but we only lost a third of what we expected.

“This was all due to the way it was managed and minimised.”

Mr Hutchison also said 638 employees had benefitted from the investment into the store, with new uniforms for each and every one of them.

Comments (10)

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9:13am Fri 29 Aug 14

Hearditallbefore says...

Mr Hutchison also said 638 employees had benefitted from the investment into the store, with new uniforms for each and every one of them.

Wow bet they can hardly contain themselves.
Mr Hutchison also said 638 employees had benefitted from the investment into the store, with new uniforms for each and every one of them. Wow bet they can hardly contain themselves. Hearditallbefore
  • Score: 19

9:39am Fri 29 Aug 14

Captain T says...

In all fairness, they revamped the Cirencester store and it looks fantastic with a much better range of food than the Asda Walmart. I'll be interested to see how this store looks and what they have - yes Tesco are a little more expensive but I was impressed with the Ciren store and much prefer what they were selling.
In all fairness, they revamped the Cirencester store and it looks fantastic with a much better range of food than the Asda Walmart. I'll be interested to see how this store looks and what they have - yes Tesco are a little more expensive but I was impressed with the Ciren store and much prefer what they were selling. Captain T
  • Score: 7

11:31am Fri 29 Aug 14

Oldtownmum says...

Nothing would make me shop at tesco or asda!
Nothing would make me shop at tesco or asda! Oldtownmum
  • Score: -4

11:48am Fri 29 Aug 14

Craig-o says...

It's the car park/access they need to sort out. Horrible, ,horrible experience every time
It's the car park/access they need to sort out. Horrible, ,horrible experience every time Craig-o
  • Score: 13

11:48am Fri 29 Aug 14

Craig-o says...

It's the car park/access they need to sort out. Horrible, ,horrible experience every time
It's the car park/access they need to sort out. Horrible, ,horrible experience every time Craig-o
  • Score: 5

12:02pm Fri 29 Aug 14

greenpacer says...

I don't like the car park layout here and at Sainsburys at Bridgemead. The Sainsburys one was fine until they rebuilt it.
I don't like the car park layout here and at Sainsburys at Bridgemead. The Sainsburys one was fine until they rebuilt it. greenpacer
  • Score: 6

7:56pm Fri 29 Aug 14

Alan Bast*rd says...

If we're talking poor car park layouts. The new Morrison's is terrible.
If we're talking poor car park layouts. The new Morrison's is terrible. Alan Bast*rd
  • Score: -1

8:57pm Fri 29 Aug 14

beach1e says...

Tesco , the store where customers dont care where their food comes from, is what one of their managers said when the horse meat furore blew up. they have no respect for their customers. i went there once in 2012 and it was a dump so if that was the result of the 2008 makeover, this one wont last...wouldnt go there if they paid me to.
Tesco , the store where customers dont care where their food comes from, is what one of their managers said when the horse meat furore blew up. they have no respect for their customers. i went there once in 2012 and it was a dump so if that was the result of the 2008 makeover, this one wont last...wouldnt go there if they paid me to. beach1e
  • Score: 9

12:29am Sat 30 Aug 14

Ollie Dognacky says...

beach1e wrote:
Tesco , the store where customers dont care where their food comes from, is what one of their managers said when the horse meat furore blew up. they have no respect for their customers. i went there once in 2012 and it was a dump so if that was the result of the 2008 makeover, this one wont last...wouldnt go there if they paid me to.
Totally agree.
One of the till operators moaned at me for refusing to use the self service tills,????
Some thanks for keeping her job.
I do my best to avoid Tesco
[quote][p][bold]beach1e[/bold] wrote: Tesco , the store where customers dont care where their food comes from, is what one of their managers said when the horse meat furore blew up. they have no respect for their customers. i went there once in 2012 and it was a dump so if that was the result of the 2008 makeover, this one wont last...wouldnt go there if they paid me to.[/p][/quote]Totally agree. One of the till operators moaned at me for refusing to use the self service tills,???? Some thanks for keeping her job. I do my best to avoid Tesco Ollie Dognacky
  • Score: 0

7:46am Sat 30 Aug 14

Tommyvercetti says...

We got charged £7 for 2 teas and 1 scone. It took an age to get it too. The sandwich was £5.50, I declined that. Won't be going back there. It's a bl**dy supermarket, not a gastro cafe/pub thing
We got charged £7 for 2 teas and 1 scone. It took an age to get it too. The sandwich was £5.50, I declined that. Won't be going back there. It's a bl**dy supermarket, not a gastro cafe/pub thing Tommyvercetti
  • Score: 5

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