THE pint glass runneth over for Swindon drinkers as beer prices continue to rise, according to a new study.

The study, by Lloyds Banking Group, reveals the average price for a pint has grown 294 times in 100 years and estimates that by 2040 the price will have risen to £11.35.

In 2014, the average stood at £2.94 – far from the purse-friendly price of 1p in 1914.

Ania Szolc, manager at the Steam Railway Co, in Newport Street, said pint prices have risen at a steady rate over the eight years she has served as manager – at an average of 10p per year.

“It costs us a lot to buy from the brewery and we do get the odd complaints when we raise the prices, but we have to do it,” she said.

The Steam Railway offers its most popular beer – Carling – at £3.50 a pint, above the national average of £2.94.

She added: “It’s going up a lot, but there’s nothing really we can do about it. I think we are quite reasonable.”

Jodie Cleeves, who has worked at the Goddard Arms in Old Town for two years, said prices have also increased there – with Carling continuing to cement itself as Swindon’s favourite beer. The Goddard Arms charges £3.55 for a Carling.

“It’s gone up about 10p in the past two years, with the more expensive beers we sell, such as Peroni we are told by the manufacturer to make it more expensive,” she said.

“For Old Town, the prices are reasonable, but we can’t stop it going up any further.”

And it’s not just pricey pints that Swindon consumers have to worry about – the cost of other supermarket staples is also increasing.

Neil Mulcock, owner of Moredon-road based bakery The Cakehole, said he has had to put his prices up, with sausage rolls rising from 90p to £1.45 during his 15-year tenure.

He said: “Generally, we have a yearly price review. The last time we increased our prices was summer last year.

“When I first started out in 2000 a sausage roll was 90p, now it’s £1.45. A ham roll was £1.70, now it’s £2.30.

“The prices of bacon and cheese have gone up which has significantly influenced our prices going up – a packet of bacon went from £5.99 to £7.50.”

Lloyds’ study also found that the price of a loaf of bread has increased by 11,171 per cent in 100 years, a pint of milk has gone from 1p to 46p and a dozen eggs, which went for 8p a century ago, now retail at around £2.60.