A SWINDON telemarketing company which provides specialist information for growing businesses has taken on two experienced sales recruits.

The Business Generation Group (TBG Group), based in Commercial Road, is celebrating the appointments of account manager Liz Tremblay and business development executive, Claire Hirt (CORR).

Both new recruits are veterans of the sales and telemarketing industry with successful careers behind them

London native Liz, 47, now living in Chippenham, initially trained as a dancer before opting for a career in sales as a key account manager.

She said she took the role at TBG because the company shared her business ethos.

“I was attracted to the position at TBG Group because they take a consultative approach towards their clients, get to know what the client wants and are able to then achieve high end, quality results," she said

“TBG Group is a growing business, and I think my skills and input will be able to help them. It’s a great opportunity for me to be part of the journey.”

Old Town-based Claire, 42, started out as a PA before moving into insurance sales and later telemarketing for the oil and confectionary industries.

She said: “I’d heard of the team here and thought it was a great opportunity, as their approach fits in with mine. Successful telemarketing is about building a relationship with the client, and adding value to their sales.”

Claire combines her career with looking after her four-year-old son and helping to run a community centre

Liz, a mother of two, is studying psychology which she says helps her get a better understanding of her clients and their potential customers and helps with her consultative approach.

Martin Dugan, head of operations for TBG Group welcomed Liz and Claire to the business.

“At TBG Group we focus on building relationships and trust with our clients, so when we are looking for leads and appointments at a very senior level we are functioning as an extension of their own marketing department. Claire and Liz have exactly the skill-set we needed to fit in with the team and we are very lucky to have them,” he said.

TBG specialises in lead generation, email marketing, bespoke data creation and cleansing, and market research.