SOCIAL media-savvy shoopers could be in with the chance of winning £100 to spend in Swindon’s top shopping destinations thanks to the inSwindon BID Company.

Shoppers making use of the special summer holiday shuttle service between Swindon Designer Outlet and the town centre are being urged to take a selfie of themselves onboard the bus and share on social media with the hashtag #SwindonShuttleSelfie.

A winner will then be selected at random at the end of next week, with the winner receiving £50 to spend at the outlet and £50 at the Brunel Centre.

The shuttle, launched by the inSwindon Business Improvement District Company, picks up shoppers from the train station and stops off at various points around Swindon town centre, and the Swindon Designer Outlet. It has been launched to encourage shoppers to visit all aspects of the town’s retail offering.

BID manager Di Powell said: “We are really pleased to launch the #SwindonShuttleSelfie competition as a fun way to actively engage with people of all ages and give them an extra incentive to use our free Shopper Shuttle to visit the town centre.

“The younger generation in particular are huge selfie fans and interacting with people through social media is allowing us to reach a larger audience to let them know about the service. This has been especially effective when promoting to people outside of the Swindon area.

“We have been really pleased to see so many people using the bus to travel into the town centre, with a high amount of people travelling into town who don’t live locally.

“Good luck to everyone who enters our #SwindonShuttleSelfie competition, get your entries in fast as the closing date is Friday, September 4.”