THEIR Christmas TV commercial was one of the most hotly-anticipated events of the season when it was unveiled earlier this month and now Swindon’s John Lewis branch have thrown their backing behind the retailer’s charitable cause.

The advert, which sees a young girl bring a tear to the eye of the man on the moon by sending him the gift of a telescope for Christmas, was made to promote the national retailer’s partnership with charity Age UK.

Now the Swindon branch, John Lewis At Home at the Mannington Retail Park, has shown its support for a local branch of the charity by donating a hamper filled with Christmas goodies.

Age UK Wiltshire offers support and friendship to isolated older people in their own homes.

They match those in need with volunteer visitors and callers who have similar interests and are likely to form a good friendship.

Jayne Funnel, of Age UK Wiltshire, said the hamper will help raise funds for the local charity.

“As part of the federation of Age UK we would love John Lewis to raise awareness with partners and customers about the isolation and loneliness of older people,” she said.

Veronica Zarola, John Lewis At Home Swindon branch operations assistant, saidthere were even more plans in the pipeline to support the cause. She said: “We will be inviting guests for afternoon tea and entertainment on Friday, December 4. The charity will also be in the store for the John Lewis December Christmas Launch Weekend on Dececember 5 and 6 to tell customers more about Age UK “Swindon partners will also be arranging a cake bake, Tombola and raffle to raise funds for the charity as well.”