A global study commissioned by condiment firm Heinz has revealed that 84 per cent of chip-lovers are frustrated that they can't get a decent dollop of source on a single fry.
The research also showed that nine in 10 people will not have french fries without some kind of sauce to dip them on.
To fix this, Heinz has planned to put an end to 'sauce suffering' this National Fries Day (July 13) by unveiling a new solution dubbed 'Heinz Spoon Friez'
The uniquely shaped potatoes aim to fix the issue that regular french fries have with their classic, long, thing shape preventing them from scooping up enough sauce.
A press release said: "The potato ‘bowl’ head will fry-nally let sauce superfans enjoy the perfect amount of Heinz Tomato Ketchup."
Jenina Carroll-Goldin, Marketing Manager at Heinz said: “With French Fries a common accompaniment to many dishes, it only seemed right that we explored a solution in time for the sociable summer season.
“We’re confident that the condiment concept will have a soft spot in many hungry hearts.”
For those who want to try, Heinz is launching a competition on Heinz to Home webpage for fry fans, open from Wednesday 13th July for one week.
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