I have noticed an interesting musical trend of late. The “in” thing seems to be for clubs and venues to invite people from known bands along to perform DJ sets in an effort to attract the fashion driven punters in.

Isn’t that a bit like getting Gordon Ramsay over to stick your Sainsbury’s single serving Chilli Con Carne in the microwave?

I guess it’s all part of the dumbing down that seems to be prevalent in most walks of life. I just wish people would be more demanding sometimes - after all, how different will a CD track sound just because the guy that pressed play is a member of The Mystery Hair Gels or The Antarctic Rodents? Not much I’ll wager.

Anyway, that’s enough whingeing. The good news is that there will be no such gimmickry required this week as this week is brimming over with good old honest live music.

As usual Thursday held its own with no less than four great options for a night of musicality. Those lovely people at Fablusis Promotions managed to catch the ever-popular Oli Brown, and pin him down to a show at the 12 Bar. Check out just why he is causing such a stir amongst the blues mafia. Matt Schofield was at the Arts Centre. Elsewhere, The Beehive played host to Trafficker plus Matt Chipperfield, and Bloodfeathers at the Rolleston.

There are a couple of big names breezing into town tonight. Beverly Craven is at the Arts centre, but for me it’s all about Adrian Edmondson and The Bad Shepherds at the 12 Bar. With a band that reads like a who’s who of folk music, the (not so) Young One will be leading the crew through a set of punk covers armed only with traditional folk instruments.

The Victoria, meanwhile, is hosting the Talk in Codes E.P. Launch Party. Support comes from The Blowbacks and Soulsmith. And if none of that ticks the right boxes, there is always 80s fixated synth band Syntronix at The Queens Tap.

Saturday sees a rare outing for the Lighterthief, Stu Rowe’s brilliant collective. Think down beat rock. Think mutated swamp blues. Think electronic trip-beats. In fact, don’t think at all, just go along and experience this highly unique band. Eclectic, seminal, avant-garde and innovative are just some of the words Stu had to look up after my last review of them. Catch them at Riffs Bar.

If rootsy folk-blues is more your thing, Jim Blair is performing a solo gig at the Wheatsheaf in Calne and you will find him leading his full band, Hiproute, the following day at The Sun Inn in Coate Water. If invigorating songs based on slide and lap guitars gets you hot under the collar, then get to one (or both) of these shows. Also on Sunday, the Beehive will be featuring Kola Koca in the afternoon. Progressive folk-rock, peppered with jazz and blues influences and an infectious vibe will be on the menu.

More big guns on Tuesday as the Zombies fire off a salvo of hits including She’s Not There, Time of The Season and What Becomes of the Broken Hearted, plus new material, at the 12 Bar.

The week rounds off with another guitar virtuoso at the Beehive on Wednesday. The wonderfully named Jon Gomm is not only a brilliant songwriter but uses his guitar to create basslines, drum beats and a myriad of other unusual sounds.

There was so much more I wanted to talk about, but my idea for a 16 page spread is not feasible. Still, you can’t have everything - after all, where would you put it?