British housewives were asked to give up the practice of boiling their white clothes on washday, thereby saving the country a predicted £2,500,000 in fuel.
Perhaps not surprisingly, this announcement came from the producers of Rinso who showcased their product at a luncheon held at London’s prestigious Savoy Hotel.
‘Tests have proved,’ said a scientist from the company’s laboratory, ‘that clothes keep a better colour and last longer if they are washing in Rinso without boiling and without hard rubbing.’ The company arrived at their cost cutting revelation by estimating that Rinso would save an hour’s fuel on the average weekly wash. Across 11,000,000 British homes this equalled a saving of 572,000 hours of applied heat.
‘Cost this in the terms of the cheapest available fuel, namely coal and you will find that at the most conservative estimate the country would save £2,500,000 if women would give up the boiling habit.’
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