DOTCOM millionaire Alex Tew has done it again – but this time he needs your face.

Alex, 26, from Cricklade, first came to the world’s attention in 2005 when he launched The Million Dollar Home Page, on which he sold a million pixels of advertising space for $1 each on his website www.milliondollarhomepage.com.

Now the intrepid internet entrepreneur has come up with a project to get everyone involved for free – www.onemillionpeople.com.

The concept is simple – one million people can upload a photograph of themselves and, once the target number has been achieved, Alex will print the whole thing as a giant coffee table book.

He will then get businesses to sponsor one of the 1,250 pages of the $100 book, thus making his money from the scheme.

Announcing the new project online, he said: “I began thinking about how much the digital landscape has changed in these last five years, most notably how the web is now a highly social experience, thanks largely to the phenomenon that is Facebook.

“An interesting by-product of The Million Dollar Homepage was the striking image that resulted from the project, which involved selling one million pixels for $1 each in an outlandish yet effective bid to avoid a large student debt.

“The homepage was in a way a snapshot of the internet at that moment in time, a vibrant tapestry of different ads and logos, and it made me think: if we took a snapshot of the internet today, what would it look like?

“A snapshot of the internet today, I thought, would really be a portrait of the people online: the faces that make the web a social experience.

“Then I thought: why not do this? Why not leverage the power of the social web to create a snapshot of a generation, immortalising in print one million people from across the world? Why not create a book of faces in honour of the Facebook revolution?

“And with that thought, One Million People: Faces of a Digital Generation was born.”

To upload your picture to the site, log on to www.onemillion-people.com.