Swindon motor dealer Pebley Beach has come away from the AM Awards, the Oscars of the motor industry, with an award for customer service.

At a ceremony at the International Convention Centre in Birmingham the Hyundai and Suzuki dealer won the award for Excellence in Aftersales – having scooped the runner-up prize in the same category a year ago. The award follows recognition for Pebley Beach by Hyundai, which named the company Aftersales Dealer of the Year at its conference at the Stadium MK in Milton Keynes.

The judges noted the company does not measure success against sales targets alone, but includes levels of customer satisfaction.

The judges were impressed by Pebley’s appentice policy. Forty-three percent of staff join the company aged 21 or younger. Equally, the judges noted the company’s Train to Leave scheme, where it commits to training them in an area of the business of their choosing at the company’s expense, if it can’t accommodate their own professional ambitions.

MD Dominic Threlfall said: “This award is testament to the dedication of the whole team.”