X-FACTOR winner Sam Bailey will be among the stars wowing crowds at Swindon and Wiltshire Pride this weekend.

The singer, who won smash hit TV show X-Factor in 2013, will be the headline act at the Old Town Gardens event on Saturday evening.

Swindon and Wiltshire Pride will also see performances from Swindon favourites Fizz, singer Misty Lee and DJ Rollo.

The event, which is organised by volunteers, this year celebrates its 10th anniversary.

Chairman Jo Sharpe said: “We’ve got in the region of 40 acts across three stages. The theme this year is around celebrating freedom.

“It’s also to support people in other counties in the world where it’s still a crime to be gay.”

Saturday’s Pride event will begin with a grand parade. Nine vehicles and an estimated 350 people will set off from Old Town Gardens in Swindon at 10.30am, marching through to the High Street and back along Bath Road.

The parade will return to the park by around midday.

“The fire service have got a rainbow fire engine and they’re bringing it to Swindon for the first time,” said Jo, 30, from Ferndale.

“It looks amazing.”

Marching alongside the colourfully-painted fire appliance will be representatives from Wiltshire Police, Swindon organisations and the community.

Running from midday until 10.30pm, the main Pride event will offer activities and performances for everybody.

“I think we’ve always tried as a Pride event to keep it as a family event for everybody to come together and celebrate.”

Among the family-friendly attractions are an art zone and bouncy castle.

New for this year will be a literary zone, overseen by Swindon writer and poet Michael Scott – with Swindon Libraries running story-time sessions.

Organisers have laid down a strict alcohol policy – with a restriction for each person of four half-litre cans of lager, beer or cider, one two-litre plastic bottle of lager, beer or cider, or four 200ml pre-mixed cans of spirits. No glass bottles will be allowed.

Jo said: “Without people supporting us it would make it very hard for us to put on the event. We’d like to say thank you to everyone who keeps supporting Pride.”

Swindon and Wiltshire Pride will be at Old Town Gardens on Saturday, July 29, noon to 10.30pm. The event is free - visit swindonwiltshirepride.co.uk