GambleAware has launched a new campaign to raise awareness of the National Gambling Treatment Service.

Called ‘Start to regain control’, it focuses on the all-consuming nature of gambling with the inclusion of the line “when you’re there, but not there”.

The content draws upon the insight that people with gambling problems feel disconnected from their family and friends and is based on promoting confidence that treatment is easy to access and will help them overcome their struggles with gambling.

The new activity, which is targeted at men aged 25-54 years old, with a specific focus on men aged 25-34 years, aims to:

• Signpost people to the National Gambling Treatment Service and build awareness of the 24-hour National Gambling Helpline.

• Increase awareness of the support that is available to help moderate risky gambling behaviour and to treat problem gambling behaviour.

• Increase knowledge of the signs that someone may be suffering form gambling related harms.

The National Gambling Treatment Service campaign seeks to promote self-referrals amongst those who are high risk of, or are currently experiencing, gambling disorder by directing them to the National Gambling Helpline and online support at BeGambleAware.org.

The National Gambling Treatment Service works with, and alongside, the National Health Service. It is free at the point of delivery, provides telephone, on-line and face-to-face treatment for individuals and groups, across Great Britain.

Self-referrals through the 24/7 National Gambling Helpline are the main route for accessing the treatment, which is provided by a network of NHS trusts and voluntary sector organisations.