A HAIRDRESSERS is taking part in a cut-a-thon to take action against period poverty.

Owner of the Natural Selection Salon, Jane Norgrove, is hosting a 24-hour hair marathon to raise awareness and support for girls who are in need of sanitary products in Kenya.

It is run on behalf of the MTM awards with Period Poverty Action Project as its chosen charity to help for this year.

Jane said: “It’s a big challenge for girls who can’t afford sanitary pads in school. It’s to help kids by creating awareness within the community.

“All the money we make during it, is going towards the project.”

The salon, in Rodbourne, is also collecting sanitary products as it kickstarts the campaign with a collection of donations.

Jane added: “We have collected some already along with other places in the area but hopefully we will do really well with it.”

The charity has partnered with Huris Foundation FAZA, based in Mombasa Kenya. The first stop will be Lamu County where the foundation is already laying the groundwork to connect with girls and use the opportunity to teach them about puberty, hygiene, and gender-based violence.

In the long-term, it intends to use local materials to provide products to many girls in schools.

The hair marathon begins at 12 midday on July 4 and ends at 12 midday on July 5. People can book an appointment or walk-in to support the event.