THE Rotary Club of Swindon Phoenix has worked with the Hop Kettle brewery to brew a new rotary ale.

For every sale of Phoenix Rising, a percentage will go back to the rotary club's charity account and benefit good causes around the town.

The Rotary ale will be sold in cask, bottles and mini kegs. Hop Kettle founder Tom Gee supported the project and invested his time, energy and finances to make it happen.

Club president Adam Wainwright said: “To have our very own Rotary beer was an idea I had during the pandemic lockdown period and thinking ahead to my year as president. Could we really make our own beer a reality? Could we join forces with a local brewery to brew a special ale and for every sale; could a percentage come back to support local charities and good causes? On speaking to my fellow Rotarians it was agreed that it was a great idea and we should pursue it.

"Following a great initial meeting with Tom in Old Town above the Tap Brew, the rest they say is history. After a lot of hard work, the proof is in the ale and we all think it’s a great one. Tom has been incredible and has kept us part of the process every step of the way. On what has been a very difficult time for the hospitality sector, Tom invested lots of his time to make this ale happen and we very much hope to see the local community benefit greatly from the partnership and the ale. It is of course a brilliant time to launch it and to bring some much needed festive cheer.

"In partnership with Tom, we fully support and endorse responsible drinking, but naturally very proud that for every pint, bottle or mini keg sold local charities will benefit and we do hope this type of collaboration is a trend across Rotary, whether it is producing beer, coffee or cake with some of the profits helping those in need.

"If it benefits the community, embrace it. We are certainly proud to have been part of this venture - now it’s time for our great community to support it. We are looking for free houses to sell the ale and of course bottles and mini kegs can be purchased online – please get in touch with us if you would like to support us to sell the ale or visit to buy it, you won’t be disappointed if you like your ale."