A NATIONAL pub company with boozers in Swindon has launched a new Proud to Pitch In fund.

Greene King will pledge £100,000 worth of grants in their first round of funding to sports clubs before the end of January 2022, with additional funding to be made available in the New Year.

Successful sports teams will receive a grant of up to £3,000 each.

To support the scheme, Greene King has teamed up with former rugby union player James Haskell, who joins as its first ambassador.

He said: “Local clubs are an essential part of the sporting landscape here in the UK. They’re the best place to spot future talent, and what’s more, they have a profound impact on mental and physical wellbeing in the local community.

“I’ve seen first-hand how many clubs are struggling with funding, especially following the challenges of Covid-19. The Proud to Pitch In scheme is an incredible opportunity for clubs right across the UK to bring in the cash they need, with no strings attached.”

Approximately 400 pubs and free trade sites are taking part, with 10p from every pint of Greene King IPA sold in participating sites providing the funds for the scheme.

Will Hemmings from Greene King said: “We know just how important local sport is to our communities, and how our pubs are so often the meeting place of choice for a post-match pint.

"We’re committed to doing everything we can to ensure grass roots sports can flourish not just for the physical benefits, but for the community spirit it delivers.

“Our Proud To Pitch In scheme isn’t a one off campaign, it’s a continuous pledge to the thousands of clubs across the UK.

"We’re here to support you, right through 2022 and beyond to make sure community sport gets the backing it sorely needs, especially if your local team has struggled to secure funds in recent months.”

To support the scheme, simply head to one of the participating sites, which include the Ashford Road Club in Swindon and the Ludlow Arms in Westbury, and buy a pint of Greene King IPA. For more information on applying for funds, visit www.greeneking-pubs.co.uk/proud-to-pitch-in/