Torin Clements from Swindon thought it was weird that all towns had their own flags except for Swindon - so he designed one.

When the Advertiser met him at the former Adver offices in Old Town for the unveiling of the blue plaque for founder William Morris he proudly waved it in the pictures.

"It is a design that aims to capture Swindon’s achievements and modern origins, using the motto of Swindon - Salubritas Et Industria (Health and Industry) in a literal sense," he says. "The design is aiming to promote positivity in Swindon."

The design is inspired by the County flag of Wiltshire.

"The use of the Wiltshire flag layout emphasises Swindon’s position as being the largest settlement in Wiltshire.

"It also reaffirms that Swindon, whilst being its own borough with a unitary authority is still just as much a part of the county as it always has been before."

The chevrons in the design symbolise four significant hills in Swindon; Highworth, Swindon (Old Town), Barbury and Liddington.

The use of colours is also an important part. "Unlike other Wiltshire towns, Swindon has no records of specific official colours," Torin explained.

Blue prominently features on the coat of arms, with white, red and gold listed in order of prominence. 

Blue on its own represents the production of Spitfires during the Second World War as well as the nearby former RAF base of Wroughton.​

White represents Swindon's industrial and economic present day, as well as its future.​

Blue and white combine together to represent the 'cradle to grave' service formed in 1892 by the GWR Medical Society, a medical fund that would become the blueprint for the National Health Service.​

Gold, a detailing colour on the coat of arms is used to represent Swindon's wealth and prosperity, economy and industrial heritage (the brass finishings of Great Western steam locomotives.