The search for a missing Swindon man has grown even more desperate as Wiltshire Police have issued a renewed appeal for information on his whereabouts three days in a row.

After releasing CCTV of 59-year-old Brian Roberts' last known location, police are now appealing directly to the man himself to let his family know that he's safe if he can. 

In a statement, a spokesperson for the police said: "We would like to directly appeal to Brian – if you are reading this, please let us know you are safe. Drop into a local police station, or make contact with a friend or family member."

Members of the public are also being asked to help if they can by reporting any information they might have that could lead to Brian being found. 

Swindon Advertiser: CCTV footage of missing Swindon man Brian Robert's last known locationCCTV footage of missing Swindon man Brian Robert's last known location (Image: Wiltshire Police)

Brian was last seen on December 23, and his last known contact with someone was sometime between December 30 and January 3, however, he has not been seen since.

The spokesperson added: "We are growing increasingly concerned about Brian’s welfare and would urge anyone with information to contact us immediately.

"We believe Brian is wearing the clothes he is pictured wearing on CCTV."

If you can help, please call 101 and quote reference number 54230001127.