Shoppers are complaining that they are suffering electric shocks when visiting one of the town's biggest stores.

The issues have become so frequent that one Swindon mother is refusing to return with her family after their child suffered a shock in the B&M shop in Bridgemead.

Emma Dodson from Purton has been regularly shopping at the Paddington Drive business but said in recent years she noticed she was getting static electric shocks when moving around the store.

Swindon Advertiser: One shopper blamed the trolleys.One shopper blamed the trolleys. (Image: Dave Cox)

She said it got so bad after a particularly painful incident with her toddler, that she has to make plans for her child to be looked after when she plans a visit.

"They can vary in how harsh they are but some of them are pretty strong and can really hurt,” she said.

“It never used to happen going back around two to three years ago but they’ve definitely been happening on each trip for at least the last one or two years.

“I would always take my toddler with me however I have to plan trips there when my husband’s home now as the last time we went it shocked him so bad he hates going there now.”

Swindon Advertiser: One shopper will no longer take her toddler to the store.One shopper will no longer take her toddler to the store. (Image: Dave Cox)

The 35-year-old was not alone in getting shocked in the superstore as other residents took to social media to complain.

“Bl**dy horrible, I now refuse to push the trolley,” said one shopper.

Another added: “I hate it, my son doesn’t want to go back.”

The Adver has approached B&M for comment.