These archive photos show the early days of Great Western Way and Bruce Street Bridges.

Images from the Swindon Libraries Local Studies collection capture how the busy main road through Swindon was first constructed in the late 1960s, bridged over the River Ray in the 1970s, and then extended with roundabouts at Bruce Street Bridges and Cockleberry in the 1980s.

Developers were quick to recognise the potential of having this new artery through the town, building an Ibis Hotel and laundry alongside the carriageway shortly afterwards it was completed.

A floral display celebrating that 'Spring Has Sprung!' appeared on a verge by the roadside.

The road also extended up to Toothill, near Mannington.

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