An independent wholefoods shop near Swindon’s town centre is closing after nearly 50 years.

Pulse Wholefoods has been a home for vegans and vegetarians in its quiet residential street since 1976.

However, the attractive shop on Curtis Street has now been forced to close due to inability to compete with supermarket prices and pressures from the pandemic.

In a post on social media, they explained: “As much as it pains us to say, we must face reality. 

“The landscape of retail has changed drastically, and despite our best efforts, we find ourselves unable to compete with the prices offered by major supermarkets. 

“The challenges brought by Covid-19 only exacerbated our situation, and despite our resilience, we've been unable to fully recover.

“We want to express our deepest gratitude to each and every one of you who has supported us over the years. 

“Your loyalty, kindness, and passion for healthy living have been the driving force behind Swindon Pulse's longevity. 

“We've laughed, learned, and grown together, and for that, we will always be grateful.”

The shop will have its last day on Tuesday, March 26.

The company wished for its customers to continue supporting local businesses and sustainable living however they can.